![]() These days, people turn to Instagram instead of Google to search for businesses and brands. ![]() Here are reasons and ways to treat your grid like your homepage Instagram Aesthetic Trend #1: Treat Your Grid Like Your Homepage In order to be effective with your Instagram campaigns, you need to have your finger on the pulse of aesthetics and plan your Instagram content strategy in advance. The Instagram world moves fast, and when it comes to creative trends, things can change almost overnight. ![]() And, since 47 percent of Instagram’s users are between the ages of 30 and 49, you have the opportunity to target your content to your ideal audience. Engagement is much higher on Instagram than any other platform, surpassing Facebook by 10 times, Pinterest by 54 times, and Twitter by 84 times. Since Instagram is designed to be used on a mobile device it has the power to bring you closer to enrolled and prospective families. It’s likely that most of your prospective parents are using their phones to follow your school. The number of families using smartphones and tablets is growing every day. Instagram might be the most important social media platform for schools today. This is the first in a series on Instagram aesthetic trends for school marketers in 2020.
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